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    12/9/15 3:57 pm EST

    The glazed "waterfall" descending upon fried doughnuts on a store conveyor belt is almost as iconic to Krispy Kreme Doughnuts Inc. as its colorful "hot now" sign.

    For this year's annual Day of the Dozens celebration — a buy-one-get-one-free promotion every Dec. 12 — the company has tweaked the waterfall into a bar-code image that can be used as a scannable digital coupon.

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