Krispy Kreme Doughnuts Delights Fans with Flavor Innovation: Introducing the New Blueberry Glaze Doughnut

The all-new Glaze Doughnut flavor will be available for one week only, May 21-27

Tuesday, May 15, 2018 6:00 am EDT

Dateline:

WINSTON-SALEM, N.C.
"The stakes are high when innovating around our iconic Original Glazed Doughnut. Fans fell in love with our Lemon Glaze Doughnut, which won America’s vote earlier this year, and have been craving more"

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Krispy Kreme Doughnuts, home of the iconic Original Glazed® Doughnut, is exciting fans’ taste buds with an all-new flavor experience – the Blueberry Glaze Doughnut. The new one-of-a-kind glaze flavor, will make its debut Monday, May 21 and be available for one week only through Sunday, May 27 at participating Krispy Kreme shops across the United States and Canada.

From the same Krispy Kreme culinary innovation team that brought consumers the delicious Lemon Glaze Doughnut in April, the all-new Blueberry Glaze Doughnut features a mouth-watering blueberry glaze, making it a fresh seasonal take on the classic Original Glazed Doughnut.

“The stakes are high when innovating around our iconic Original Glazed Doughnut. Fans fell in love with our Lemon Glaze Doughnut, which won America’s vote earlier this year, and have been craving more,” said Brittany Dubin, Culinary Innovation Lead at Krispy Kreme Doughnuts. “When we looked at how America voted, other flavors received a lot of support and Blueberry stood out as a unique and exciting culinary challenge that inspired my team – so, we went straight to work to tackle the classic flavor experience of blueberry in a way that only Krispy Kreme can: our glaze.”

The one-of-a-kind Blueberry Glaze Doughnut will be available only at participating Krispy Kreme shops for one week, while supplies last. Visit www.krispykreme.com/Blueberry to find a participating shop near you and be sure to show how you’re celebrating the start of summer with the Blueberry Glaze Doughnut by using #BlueberryGlaze and tagging @krispykreme on social.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 32 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

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The all-new Blueberry Glaze Doughnut will be available for one week only, May 21-27 at participating Krispy Kreme shops across the United States and Canada. (Photo: Business Wire)
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Contact:

Krispy Kreme Doughnuts
Cassie Williams, 336-733-3793
Manager of Integrated Communications
cwilliams@krispykreme.com