Krispy Kreme Doughnuts Introduces New ‘Doughnut-Worthy’ Coffee

All-new brew is served the Krispy Kreme Doughnuts way – hot, fresh and delicious – and comes with a free Original Glazed® doughnut beginning February 6

Wednesday, February 1, 2017 6:00 am EST

Dateline:

WINSTON-SALEM, N.C.
"We have completely reinvented Krispy Kreme coffee from the bean to the cup, ensuring our customers’ beverage experience delivers the fresh quality and taste you always get from Krispy Kreme Doughnuts"

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Krispy Kreme Doughnuts announced today an all-new, freshly brewed coffee designed to be the perfect complement to its Original Glazed doughnuts and other treats – a combination that’s deliciously inseparable.

Now available at Krispy Kreme shops nationwide, guests can choose from two authentic blends of fresh coffee: new Smooth for subtle, easy drinking and Rich for a more bold experience. Both are made from 100 percent Arabica beans.

“We have completely reinvented Krispy Kreme coffee from the bean to the cup, ensuring our customers’ beverage experience delivers the fresh quality and taste you always get from Krispy Kreme Doughnuts,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “Our new Smooth coffee is the only coffee designed to be the perfect complement to Krispy Kreme’s freshly-made Original Glazed doughnuts and other treats. It’s a combination that’s deliciously inseparable, and we’re proud to say that our coffee is now doughnut-worthy.”

Matching a coffee with the unique taste of a Krispy Kreme doughnut is a complex feat, in part, because the coffee must have just the right balance of flavor profiles. After sourcing Arabica beans from Sumatra, Colombia, Guatemala and Brazil, Krispy Kreme Doughnuts spent months working with experts to create the perfect coffee blends for its doughnuts – offering light acidity to balance the sweetness and with nuttiness and citrus notes to complement the treats. Lightly roasted with a subtle blend of Central and South American beans, the new Smooth blend is crafted to produce a smooth, balanced body for easy drinking and a naturally sweet finish. As a bold alternative, the new Rich blend is an aromatic and flavorful medium-bodied blend of Central, African and Indo-Pacific beans, creating a lush, well-rounded flavor and satisfying finish.

Beginning February 6, Krispy Kreme customers who purchase any size of the new coffee will receive a free Original Glazed doughnut. For more information on the promotion, which runs through February 28, go to http://KrispyKreme.com/DeliciouslyInseparable.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 30 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Multimedia Files:

Preview image
Krispy Kreme Doughnuts introduces new doughnut-worthy coffee. (Photo: Business Wire)
Preview image

Contact:

Krispy Kreme Doughnuts, Inc.
Sarah Roof, 336-726-8878
Corporate Communications Coordinator
sroof@krispykreme.com