Krispy Kreme Signs Development Agreement To Open 12 Shops in Guatemala

Iconic brand partners with Pronto, Sociedad Anónima To open 12 Krispy Kreme shops over the next four years

Thursday, May 7, 2015 9:02 am EDT

Dateline:

WINSTON-SALEM, N.C.

Public Company Information:

NYSE:
KKD
"Guatemalans not only love sweets, they also love coffee. Guatemala is internationally recognized for its high-quality coffee and by creating a rich and delicious Guatemalan blend to go with a dozen Krispy Kreme doughnuts we can offer something that most sweets and coffee lovers can’t resist."

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Krispy Kreme (NYSE:KKD) today announced it is bringing its signature sweet treats to Guatemala through a development agreement it has signed with Pronto, Sociedad Anónima to open 12 shops throughout the country over the next four years.

“The demand for Krispy Kreme continues to grow throughout Latin America, including Guatemala,” said Dan Beem, Krispy Kreme’s Senior Vice President and President – International. “We’re excited to partner with Pedro Gonzalez-Teja and Gregorio Presa, owners of Pronto, Sociedad Anónima. They are experienced operators who are committed to excellence and delivering that iconic Krispy Kreme experience.”

Gonzalez-Teja said they are honored to be able to bring Krispy Kreme to Guatemala, and are excited to offer not only the brand’s signature sweet treats but a special Guatemalan coffee blend available only in that country.

“We can’t explain how excited we are to be new members of the Krispy Kreme family. We not only are huge fans of the doughnuts but we are huge fans of the brand,” he said. “Guatemalans not only love sweets, they also love coffee. Guatemala is internationally recognized for its high-quality coffee and by creating a rich and delicious Guatemalan blend to go with a dozen Krispy Kreme doughnuts we can offer something that most sweets and coffee lovers can’t resist.”

Krispy Kreme’s Original Glazed® doughnuts, great tasting coffee, and other assorted sweet treats can be found in more than 1,000 shops in 24 countries.

About Krispy Kreme

Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit www.KrispyKreme.com. Also visit us on Facebook at www.Facebook.com/KrispyKreme, on Twitter at www.Twitter.com/KrispyKreme, and on Instagram at www.Instagram.com/KrispyKreme.

Forward-Looking Statements

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management’s beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact.

Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words “believe,” “may,” “forecast,” “could,” “will,” “should,” “would,” “anticipate,” “estimate,” “expect,” “intend,” “objective,” “seek,” “strive” or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.

These and other risks and uncertainties, which are described in more detail in the Company’s most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company’s control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

Contact:

Krispy Kreme
Darryl Carr, 336-726-8996
Sr. Director, Communications
dcarr@krispykreme.com