Ring in the New Year with Luck and Krispy Kreme® Doughnuts

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Friday, December 29, 2017 12:59 pm EST

Dateline:

WINSTON-SALEM, N.C.
"What is better than luck and doughnuts? Nothing"

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Krispy Kreme Doughnuts is helping you ring in the New Year with more than just doughnuts. For centuries, many have looked to New Year’s Day as a time for hope and prosperity. Cultures across the globe take part in the tradition of enjoying round foods on the first day of the New Year with the notion that the shape represents coins and will bring wealth for the upcoming year.

“What is better than luck and doughnuts? Nothing,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Are you prepared to be the host with the most at your NYE party? Help your guests celebrate a delicious and lucky tradition with Krispy Kreme doughnuts. This time of year can be hectic, so be sure to check for delivery options near you.

Doughnut forget to share your New Year’s Eve moments with Krispy Kreme doughnuts with #NYE and #KrispyKreme.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

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The iconic Krispy Kreme Original Glazed® Doughnut (Photo: Business Wire)
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Contact:

Krispy Kreme Doughnut Corporation
Cassie Williams, 336-733-3793
Manager of Integrated Communications
cwilliams@krispykreme.com