A Treat That’s Good as Gold: Krispy Kreme Doughnuts Debuts HERSHEY’S GOLD Doughnut

Iconic Original Glazed® Doughnut is topped with HERSHEY’S GOLD Bar, the fourth flavor in the history of the brand, and will be available for a limited-time

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Krispy Kreme Doughnuts and The Hershey Company are at it again, announcing a delicious creation that is as good as gold – the Hershey’s Gold Doughnut, which will be available for a limited-time beginning today at participating Krispy Kreme shops in the U.S.

The Hershey’s Gold Doughnut is a delicious pairing of Krispy Kreme’s iconic Original Glazed Doughnut, topped with pieces of the new Hershey’s Gold bar and a salted caramel icing. This salty sweet doughnut flavor will surprise taste buds with every bite.

The recently introduced Hershey’s Gold bar – only the fourth bar flavor in the brand’s 117-year history – has a caramelized creme base, including salty peanuts and pretzel bits to give consumers a sweet, buttery smooth taste, topped off with a crunchy finish.

Last year, Krispy Kreme Doughnuts and The Hershey Company partnered to introduce the wildly popular Krispy Kreme Reese’s Peanut Butter Doughnut.

“One of the ways we bring joy to our customers is by innovating to create unique doughnuts that only Krispy Kreme Doughnuts can deliver. We’ve created the perfect balance between smooth and crunchy by including actual pieces of the salty sweet Hershey’s Gold bar on our Original Glazed Doughnut,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Go to krispykreme.com/hersheysgold to find a participating Krispy Kreme shop near you. Share your ultimate Hershey’s Gold Doughnut experience on social by tagging @krispykreme and using the hashtag #HersheysGold.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Monday, February 19, 2018 3:00 pm EST

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The Hershey’s Gold Doughnut is a delicious pairing of Krispy Kreme’s iconic Original Glazed Doughnut, topped with pieces of the new Hershey’s Gold bar and a salted caramel icing. This product does contain nuts. (Photo: Business Wire)
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Dateline:

WINSTON-SALEM, N.C.

Contact:

Krispy Kreme Doughnut Corporation
Cassie Williams, 336-733-3793
Manager of Integrated Communications
cwilliams@krispykreme.com