What’s Next for Krispy Kreme Doughnuts? America Will Decide!

For the first time ever consumers will vote now through Jan. 22 for creation of an all-new Glazed Doughnut flavor. Will it be blueberry, caramel, lemon or maple?

Thursday, January 18, 2018 6:00 am EST

Dateline:

WINSTON-SALEM, N.C.
"To begin this year, we’re tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners. It’s an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers."

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--To kick off 2018, Krispy Kreme Doughnuts is giving America an awesome, unprecedented experience by letting you decide for the first time ever an all-new Glazed Doughnut flavor for the brand’s iconic Original Glazed® Doughnut.

From today through Jan. 22, Krispy Kreme fans will have the opportunity to dream, debate and vote for an all-new Glazed Doughnut flavor from four choices: blueberry, caramel, lemon and maple. Krispy Kreme Doughnuts’ world-class culinary innovators will then craft, taste and perfect the winning Glazed Doughnut flavor, and the brand will offer the all-new Glazed Doughnut for a full week this spring at participating Krispy Kreme shops throughout the U.S.

“In 2017, our fans responded with tremendous enthusiasm regarding how we innovated around our Original Glazed Doughnut. We turned it green for St. Patrick’s Day. We eclipsed it with mouth-watering chocolate glaze for the total solar eclipse. And we sweetened it with warm gingerbread molasses to create a new holiday glazed favorite,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “To begin this year, we’re tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners. It’s an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers.”

The voting will be done exclusively online at www.voteforglaze.com. Fans can place one vote daily then share their vote to campaign for their favorite flavor via social media using #VoteForGlaze and tagging @krispykreme. The winning all-new Glazed Doughnut flavor will be announced Jan. 25.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

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For the first time ever, Krispy Kreme fans will have the chance to vote today through Jan. 22 for creation of an all-new Glazed Doughnut flavor. Will it be blueberry, caramel, lemon or maple?
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For the first time ever, Krispy Kreme fans will have the chance to vote today through Jan. 22 for creation of an all-new Glazed Doughnut flavor. Will it be blueberry, caramel, lemon or maple? (Photo: Business Wire)
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Contact:

Krispy Kreme Doughnut Corporation
Cassie Williams, 336-733-3793
Manager of Integrated Communications
cwilliams@krispykreme.com